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How Page Speed Can Make or Break Your Website

Carlos F Corvera | 28 March, 2022 | Modern Workplace

Seconds count when it comes to website page speed. But why is this important?

Put simply, the faster your website loads, the better the user experience and the more time potential customers spend on your site. This, in turn, increases your sales and SEO.

What is website page speed? It is the amount of time it takes for your web pages’ content to be downloaded from their hosting server and displayed in a user’s browser.

The Lowdown on Website Page Speed

  • A 1-second delay in website page speed reduces customer satisfaction by 16%.
  • 1 in 4 visitors abandon a website that takes over 4 seconds to load. The ideal speed is 2 to 3 seconds.
  • A 1-second delay reduces customer satisfaction by 16%.
  • 1 in 4 visitors abandon a website that takes over 4 seconds to load. The ideal page speed is 2 to 3 seconds.
  • Web pages loading within 2 seconds have an average bounce rate of 9%, whereas pages loading in 5 seconds have a bounce rate of 38%.
  • 40% of visitors wait no more than 3 seconds before abandoning a website.
  • An eCommerce website that makes $100,000 a day can lose $2.5 million a year in sales due to a 1-second delay.
  • 79% of shoppers who have an unsatisfying website experience are less likely to buy from that website again

Source: WebsiteBuilderExpert

Website Page Speed and SEO

The slower your website, the higher the user bounce rate. High bounce rates affect SEO because search engines interpret this as users not finding your content useful or interesting. So search engines rank your website lower.

Website page speed is one of the ways Google ranks websites. This means that decreasing page load time increases your SEO success.

A custom designed website optimised for SEO and developed by experts experienced in implementing fast-loading web pages helps ensure both quick page loading times and good SEO for your website. 

What You Can Do to Improve Website Page Speed

There are many things you can do to improve your website. A good website provider can assist you with the following:

Start by testing your website speed

There are simple online tools that provide insights on website speed and offer tips to improve performance.

GTmetrix and Google’s PageSpeed Insights are good examples of tools you can use yourself to test your website speed.

Page Speed
Above is an example of an A grade result in GTmetrix.

Invest in good web hosting

Ideally, a web hosting provider should offer an uptime guarantee of 99.9%.

Shared web hosting is affordable and offers good accessibility and scalability. Then when you’re ready for the next level, virtual private servers and dedicated servers offer even greater speed, security and bandwidth. 

A good host can also offer a content delivery network (CDN) service such as Cloudflare CDN. A CDN is a network of servers distributed across the globe, meaning you’re not relying on one server to deliver all your site’s content to visitors spread around the world.

Cache management solutions, such as LSCache, increase website page speed by creating a copy of your website. Whenever customers visit your site, the copy of your web pages is loaded – a much quicker process than loading your site each time from scratch. A good host will offer this service.

Maintain your website’s database

A well-maintained website database operates quickly, efficiently and securely. Good database maintenance can only be performed by experts familiar with the system who can ensure the right processes, such as backups, are in place.

Good database maintenance also increases website page speed by deleting the bloat that accumulates over time on a database.

Optimise your website’s multimedia

The more images and videos you use and the greater their file size, the slower your website loads.

Remove any unnecessary image files and balance the lowest file size with the most acceptable quality.

Optimise your website’s code

Code and plugins put load on a web server, a good web developer can ensure your website only consists of essential code and keep plugins to a minimum. They can compress code to the smallest possible size without impacting your site’s performance.

Delete unused content

Every part of your website affects page speed.

Without realising it, your website could be a lot slower due to:

  • Unused code
  • Unapproved or spam comments
  • Multiple web page drafts and revisions
  • Unwanted or deleted pages, posts and files

Don’t let poor website page speed hold your business back!

Ready to invest in a fast-loading website that turns visitors into clients? Contact Panoceanic today to find out how we can help.

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