What is Search Engine Optimisation (SEO)


This is a great way to learn the basics of the topic of what is SEO, the information provided is written primarily for business owners but anyone will find this information helpful. It won’t take long to read as it is a concise overview. The topics that will be covered in this series of fact sheets will be a history of SEO, what is SEO, the different aspects of SEO. SEO trends for 2015, what role Google has played in developing SEO and finally how it will benefit your business.

History of SEO

The history of SEO began around mid-1990. This is the period where “webmasters” or the professionals that looked after all aspect of a website, started to optimise their websites for search engines. Fast forward to 2015 and this has developed into a sophisticated field, which caters to the following search engines Google, Bing, and Yahoo.

What is SEO

To simplify it, its various techniques used in order to make your website organically visible on the internet to potential clients, when they carry out a search using Google, Bing or Yahoo.

The different aspects of SEO

Are all SEO Techniques created equal? The answer is no. In the next fact sheet, we will be discussing the different types of SEO and the techniques used by each style of SEO and how they impact your business website.