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How a Digital Transformation Strategy Puts Your Business Ahead of the Game

Carlos F Corvera | 14 February, 2022 | Digital Transformation

You’ve implemented all the right technologies, but have you unlocked their full potential?

Are your technologies connected and are they integrated across your entire organisation?

As a business owner, you understand the importance of investing in technology. However, simply purchasing new technology solutions doesn’t guarantee success for your organisation.

With an effective digital transformation strategy in place, that considers the adoption of key technologies, penetration of those technologies and organisational culture, you could experience over twice your revenue growth. But without a strategy, your revenue could decrease by almost half.

There’s a difference between implementing a particular technology solution and realising the full benefits of that investment across your entire enterprise.

Just say you purchase a new car that comes with a computer displaying the car’s speed on a screen. That’s useful, but imagine if the computer connected to other parts of the car and gave you access to information about navigation, temperature, petrol quantity and integrated with your mobile phone. The computer could even store data to give you meaningful insights such as distances travelled on a tank of petrol.

That’s realising the full potential of a connected system.

Consider the way most businesses approach technology:

New technologies purchased as individual solutions to individual problems

You might have a great website and CRM but imagine how much more effective they could be if they talked to each other.

The gap between the potential of your technology and how you actually use it is never addressed

You might implement Microsoft Teams so employees can chat with each other via instant messaging. But you don’t use it to collaborate on shared work, securely store files and host meetings.

Technology implemented haphazardly

New technology won’t solve any of your business problems if it doesn’t connect and share information with your existing systems and if it’s difficult for your employees to learn to use.

Inability to scale and innovate

Technology will fast become redundant and your money wasted if it can’t scale to the particular needs of your business now and into the future. Without innovation, it’s impossible to create processes, products and ideas that help your business grow and adapt.

Compare the above approach to that of a business with a clearly-defined digital transformation strategy in place:

Ability to adopt technology in a systematic and sequential manner

Adopt technology earlier, reinvest as required, budget for innovation and acquire technology with a more planned-out approach.

Think in terms of systems, not individual technologies

Technology is implemented across your organisation so that it helps the entire organisation rather than just one area. Carefully consider how new technologies will interact with the people and processes you already have in place.

Regard technology as:

  • Human-centric: Technology designed with human needs at the forefront will unlock your employees’ skill, knowledge, flexibility and creativity.
  • Barrier-free: Remove the partitions between applications, infrastructure, data, humans and machines.
  • Versatile: When you leverage machine-learning, automation and AI, technology will adapt, learn, improve and scale by itself. Mundane manual processes will become a thing of the past.

Ready to implement a digital transformation strategy that’ll place you far ahead of your competitors?

We love to help, have a chat with us today and find out how we can help your business.

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